Matching Options with Objectives

Web site video today is far more than a mini TV screen.
Much of the web site video we see today still plays in a small screen, anchored in a section of the page. This is appropriate for many types of content, but it is just one of many choices. For many business sites the clear choice today combines video with imagery and text in a Rich Media environment that leverages the video component and lifts it out of the player interface. It's often called "eVideo" and you can use the link in the banner above to view various samples.
For those who don't want to redesign a site, a floating screen may be the answer. Like our "SiteGreeter" it sits above the page, hides only what it covers and disappears when play ends or the viewer closes it. The choice is yours, and we have them covered, from plan to playback.

Getting Your Video on Your Website

Many web developers have been slow to support clients wishing to add video to their web presence. We know web video and will be glad to help if you meet any resistance.


Workhorse Web Site Engagement Tools,
From Plan to Playback
Video players - small screen video, floating or anchored.
Site Greeter - transparent overlay video that exits on completion.
Rich Media - Video, imagery, text, audio on stage together.
Site Kites - floating frames that collect data, advertise and promote.
If you don’t watch much website video it might surprise you to know just how many people do.

Video is suddenly everywhere. New computers, new video formats and the spread of broadband connections have come together to deliver great quality with high reliability. Visit tvo.org, PGATour.com, CNN.com, CBC.ca, for example. Like our own productions, most of this video content originates in broadcast quality. Now that web users can watch great looking video easily, they WANT to. In fact, for many of us today, a silent web site doesn’t stay on the screen for long. It seems to be missing something—and of course it is. Television didn’t kill off radio programming, and website video won’t kill off silent sites but give the average person a choice and they will vote with their eyes and ears.

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